|Music Bloggers Panel|
|Me w/Tom Jackson|
Another highlight was the presentation by bass player Rick Goetz, "Everything You Need To Forget About the Music Business." (Gotta wonder what's with all the bass players in my life -- the yin needed for my extreme yang?) Goetz has a wide background from being in a band to a career at a major record label, as well as music supervision, band management and television producer. Again, with that ubiquitous bass player cool, he offered practical DIY advice for creating marketing materials. He listed the basics, from a "no apologies" four song recording that rocks, to a succinctly written bio/logo/website, a professional photo ("not the tired look of guys in front of a brick wall") and a live video "with a crowd" along with a presence on all the social media networks ("ensure all of the digital real estate is interconnected"). Goetz provided his own marketing tool, musiciancoaching.com, to continue the discussion and a free educational resource for any up-and-comers.
After it was all over I stayed home in CT, escaping NYC's first heat wave with a notebook full of notes to decipher as I tackled my official write up for PopMatters -- posted here and interview with Tom Jackson over lunch can be found here.
Evan Shinners, NMS Opening Party 6/17/2012
Hoodie Allen, NMS Opening Party 6/17/2012