Moogfest 2012 Kicks Off

Reviewing the Moogfest handout at Early Girl Eatery

Hello from fantastically funky Asheville, NC for coverage of Moogfest 2012 -- our third venture in such devotion of new music to this weekend festival dedicated to the memory of synth pioneer Robert Moog.  It's sunny and warm here as people are arriving in town, although talk about the weather is all centered on hurricane Sandy churning up the coast.  Last year a freak snow storm hit our hometown, now we're trying not to worry about getting back on Sunday.

After an early arrival yesterday, we returned to Tupelo Honey Café for an all sides dinner of updated classic Southern fare.  Today I was able to keep up the grits every day mantra with lunch at Early Girls Eatery, before a press conference at the Moog Music Factory.  Representatives from Moog Music and AC Entertainment (charged with booking and producing the event) were there along with designers of the Google Doodle in honor of Bob Moog's birthday last May, which is one of the most popular ever.  I noticed lots more merch to shop there this year, always a bonus of a robust marketing effort and a fun way to shop in support of the place.

Paul by Moog Factory

Other changes: I have a festival app on my phone and online you can build a personal schedule to share (ours has lots of cross over, at least there are two of us!)  No more computer chip on wristbands and Paul is sporting an old school laminate to get into the photo pit... here we go!

Guys checking out Google Doodle

Panel at Press Conference

Another shopper...

of merch galore!

LOVE this quote...